Vitae Foundation

Together We Are Winning!

Lives. Hearts. Minds.

Vitae Foundation is a non-profit, educational organization focused on creating a Culture of Life by using research-based messaging and cutting edge media to inform women facing an untimely pregnancy about local Pregnancy Help Centers; educating the public about the value and sanctity of human life; and restoring the value of life as a core belief in the American culture.
Vitae has become a resource and standard bearer for pro-life media both nationally and internationally. It is unique in the scope of expertise it offers the pro-life community.

Vitae provides everything from quantitative and qualitative research of selected audiences and markets to professionally produced ad messages.

Additionally, Vitae lends expert advice on marketing strategies, as well as use of its messages to collaborating respect life organizations and Pregnancy Help Centers. Vitae subscribes to the belief held by our Founding Fathers:

“That all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

How would you market life if it were a product?

A History Lesson


The Vitae Foundation has a rich history of involvement in the area of pro-life media and research. Established in 1992, the organization has evolved from a Missouri focused media group to a national leader in the use of media and research to benefit everyone involved in pro-life efforts.

Vitae ads work! Since its inception, Vitae has saved 82,000 lives, which would fill your average NFL stadium.

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Mission & Vision

It is Vitae Foundation’s intent to go where others fear to go. With the majority of abortions taking place in metropolitan areas, Vitae takes its messaging into the heart of cities where abortions outnumber live births.

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The Vitae Foundation knew that to be effective it must have a solid base of research about its audience. Primarily focusing on women facing unplanned, unwanted pregnancies, Vitae pioneered a series of landmark studies working with The Right Brain People® that resulted in a complete paradigm shift within the pro-life arena.

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Abortion: A Failure to Communicate

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Trauma of Abortion

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President & Founder

Dr. Pat Castle

President / CEO

Dr. Pat Castle is the President/CEO of the Vitae Foundation, having taken the reins from its founder on June 1, 2014. After graduating from the Air Force Academy in 1993, Pat earned analytical chemistry degrees from the University of Illinois (MS 1994, PhD 2005). His Air Force service was split between bioenvironmental engineering and teaching chemistry at the Air Force Academy (associate professor). His military service extended to bases in Colorado, Texas, California, Ohio, Turkey, Illinois, and South Dakota.
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Carl Landwehr

Founder / Strategic Advisor

Carl Landwehr has been involved in efforts to restore value to human life since 1974. He holds a Masters in Social Science / Sociology. He is co-founder and President of the Vitae Foundation, a national not-for-profit organization which researches and designs mass media strategies to reduce the number of abortions and encourage a culture of life. Vitae campaigns are now being used throughout the United States and selected foreign countries using traditional venues like radio and TV as well as the Internet and social media platforms.
Full Bio

Executive Staff and Board of Directors

Executive Staff

  • Dr. Pat Castle, President/CEO Bio
  • Anne Carmichael, Chief Operating Officer
  • Carl Landwehr, Founder/Strategic Advisor
  • Debbie Stokes, Executive Advisor
  • Robert Aborn, Executive Director of Programming

Regional Representatives

  • Anne Carmichael, Executive Director North Central Region
  • Carl Landwehr, Executive Director of Northwest Region
  • Stacey Kromer, Senior Director of South Central Region
  • Rene Maxey, Director of Southwest Region
  • Sharla Cloutier, Director of East Region
  • Kristina Davis, Director of South Region

Board of Directors

  • Robert J. Rysavy II, Chairman (Colorado Springs, CO)
  • Lindsey Bachman, Vice Chairman (St. Joseph, MO)
  • Rev. James Savage, B.S., M. Div., Secretary (Saint Charles, MO)
  • Dr. James T. LePage, Treasurer (Jefferson City, MO)
  • Melissa Ohden, Director (Kansas City, MO)
  • Jason Homec , Director (Colorado Springs, CO)
  • Barb Honeycutt, Director (Rapid City, SD)
  • Col. Imelda (Mel) Reedy, Director (Eglin AFB, FL)

Regional Representatives


Executive Director

Northwest Region


Executive Officer

North Central Region


Senior Director

South Central Region



Southwest Region



East Region