This moment was purchased with airtime.
She rests blissfully because we didn’t.
Life is our
soul mission.
Failure to deliver is
simply not an option.
-Sarah Palin, American Politician, Author, Speaker, and Political Commentator
“I am thankful for groups like yours that spread the message that allows faith to grow within those women who are faced with a pregnancy in less than ideal circumstances. You affirm the value of the child. You remind us that every child has purpose and value and a destiny.”
-Lisa Welchel, Actress who portrayed Blair on Facts of Life;
“I’m really excited about being part of the Vitae Caring Foundation because I understand the power of media. I understand the power of having a message that is strong and clear and powerful. I want to applaud you for your work.”
- Governor Mike Huckabee, Former Presidential Candidate and Host of Fox News Channel’s Huckabee
“Investments in Vitae aren’t just saving a single life, but saving a culture.”
The Secret to the
Success of a
Vitae Media Campaign
is in the Delivery
- Glenn Beck, Radio Personality, Author, and Host of Fox News Channel’s Glenn Beck Show
“We are the guardians. If we fail, who will complete this task?
If we fail here, where does the rest of the world run? Answer: nowhere.
Stand up. Get in the race. You can, will and must win.”
-Sean Hannity, Co-host of FOX News Channel’s Hannity’s America
“The Vitae Caring Foundation is at the forefront of where
this movement needs to go and I really applaud you.
You’re changing minds, you’re changing hearts, and the
world is a better place for your vision.”
-Alan Keyes, Former presidential candidate; US Ambassador to the UN Social & Economic Council
“I am glad to speak on behalf of an endeavor that recognizes the truth. If we’re willing to pool our resources, if we’re willing to do the work that is necessary to get the simple messages of truth stated with love to pierce the heart of this society, then we can break the hardening shell of its selfishness and its self-indulgence.”
-Cal Thomas, Nationally syndicated columnist and Author
“I cannot minimize the importance, in a ‘life-unfriendly’ media environment, of getting messages like this, that are positive—that are TRUTHFUL— out to the American people.”
-Laura Ingraham, radio talk show host
“Why can’t we see groups like Vitae on a national level, multiplied by ten?”
-Colonel Oliver North, Combat Decorated U.S. Marine, Author and Correspondent for Fox News
“The masters of media are the people defining the moral value system...that is why what you’re doing [Vitae Caring Foundation] is of such vital importance. You are saving lives.”
-Dave Dravecky, Motivational speaker and former major league pitcher
“I am so grateful for an organization that will hold true and stand firm in the midst of an incredible storm that is trying to destroy the moral fabric of our country... The Vitae Caring Foundation stands up and shouts, with a loud shout, that life is precious. It is a privilege to be a part of what they are doing.”

Media Strategy

Vitae’s goals are to use media to impact the abortion debate in two distinct but related ways.  The first use of media provides helpful messaging and contact information for local resources to women considering abortion.  The second approach presents non-confrontational messages about the issue to move the audience toward a greater respect for human life.

To accomplish these goals, Vitae researches, produces, and distributes educational messages that will positively impact our selected audiences.