This moment was purchased with airtime.
She rests blissfully because we didn’t.
Life is our
soul mission.
Failure to deliver is
simply not an option.
-Sarah Palin, American Politician, Author, Speaker, and Political Commentator
“I am thankful for groups like yours that spread the message that allows faith to grow within those women who are faced with a pregnancy in less than ideal circumstances. You affirm the value of the child. You remind us that every child has purpose and value and a destiny.”
-Lisa Welchel, Actress who portrayed Blair on Facts of Life;
“I’m really excited about being part of the Vitae Caring Foundation because I understand the power of media. I understand the power of having a message that is strong and clear and powerful. I want to applaud you for your work.”
- Governor Mike Huckabee, Former Presidential Candidate and Host of Fox News Channel’s Huckabee
“Investments in Vitae aren’t just saving a single life, but saving a culture.”
The Secret to the
Success of a
Vitae Media Campaign
is in the Delivery
- Glenn Beck, Radio Personality, Author, and Host of Fox News Channel’s Glenn Beck Show
“We are the guardians. If we fail, who will complete this task?
If we fail here, where does the rest of the world run? Answer: nowhere.
Stand up. Get in the race. You can, will and must win.”
-Sean Hannity, Co-host of FOX News Channel’s Hannity’s America
“The Vitae Caring Foundation is at the forefront of where
this movement needs to go and I really applaud you.
You’re changing minds, you’re changing hearts, and the
world is a better place for your vision.”
-Alan Keyes, Former presidential candidate; US Ambassador to the UN Social & Economic Council
“I am glad to speak on behalf of an endeavor that recognizes the truth. If we’re willing to pool our resources, if we’re willing to do the work that is necessary to get the simple messages of truth stated with love to pierce the heart of this society, then we can break the hardening shell of its selfishness and its self-indulgence.”
-Cal Thomas, Nationally syndicated columnist and Author
“I cannot minimize the importance, in a ‘life-unfriendly’ media environment, of getting messages like this, that are positive—that are TRUTHFUL— out to the American people.”
-Laura Ingraham, radio talk show host
“Why can’t we see groups like Vitae on a national level, multiplied by ten?”
-Colonel Oliver North, Combat Decorated U.S. Marine, Author and Correspondent for Fox News
“The masters of media are the people defining the moral value system...that is why what you’re doing [Vitae Caring Foundation] is of such vital importance. You are saving lives.”
-Dave Dravecky, Motivational speaker and former major league pitcher
“I am so grateful for an organization that will hold true and stand firm in the midst of an incredible storm that is trying to destroy the moral fabric of our country... The Vitae Caring Foundation stands up and shouts, with a loud shout, that life is precious. It is a privilege to be a part of what they are doing.”

Neighborhood Billboards Going Up in North St. Louis in June

The Archbishop noted that back in the late 80s, he and Carl Landwehr, Vitae’s President, and a handful of other pro-life leaders in the state knew they had to begin to shape the culture with pro-life messaging.  “We had to get into the media, but I didn’t have any idea how we would do it,” the Kansas City, Kansas Archbishop stated.   “We all owe a great debt tonight to Carl and Carolyn Landwehr because he left a former position…and he made this his full time endeavor.”

Vitae became so strong in the Show Me State that it was said, “It can’t just be an island in Missouri, it must go national,” the Archbishop stated.  Campaigns now have been conducted in the largest cities in America, with over 5,000 babies being saved in New York City with the help of Vitae’s subway ads over the last five years.

We are proud to say St. Louis was one of the first markets for Vitae.  “In fact, Vitae has spent over $1 million dollars on media in the St. Louis Market just since 2004.  This corresponds to a lot of lives saved,” according to Rene Maxey, Vitae’s Director of Development, St. Louis Region.  Market research found the best type of media to use here is neighborhood billboards, by putting the billboards where the most abortion-minded women live.

“I am excited to tell you that billboards in St. Louis will begin going up in June.  The media campaign will begin in North City.  This is where we feel the gravest need is at this time.  The young women in these areas need to know they have options, and there are people out there who can help,” Maxey noted.

The crowd was treated to listening to the current radio spot Vitae has playing on the Cardinals Radio Network—all 116 affiliate stations and on KMOX radio in St. Louis.  Perhaps the Archbishop has listened to the ad on his St. Louis Cardinal Phone app.  After all, you can take the Cardinal fan out of St. Louis, but they never leave Cardinal Nation!

Archbishop Naumann said that Missouri should be very proud of the Vitae Foundation because it all started here.  “You are giving to a good cause where you can actually save a life – reach minds, save hearts and lives.”