This moment was purchased with airtime.
She rests blissfully because we didn’t.
Life is our
soul mission.
Failure to deliver is
simply not an option.
-Sarah Palin, American Politician, Author, Speaker, and Political Commentator
“I am thankful for groups like yours that spread the message that allows faith to grow within those women who are faced with a pregnancy in less than ideal circumstances. You affirm the value of the child. You remind us that every child has purpose and value and a destiny.”
-Lisa Welchel, Actress who portrayed Blair on Facts of Life;
“I’m really excited about being part of the Vitae Caring Foundation because I understand the power of media. I understand the power of having a message that is strong and clear and powerful. I want to applaud you for your work.”
- Governor Mike Huckabee, Former Presidential Candidate and Host of Fox News Channel’s Huckabee
“Investments in Vitae aren’t just saving a single life, but saving a culture.”
The Secret to the
Success of a
Vitae Media Campaign
is in the Delivery
- Glenn Beck, Radio Personality, Author, and Host of Fox News Channel’s Glenn Beck Show
“We are the guardians. If we fail, who will complete this task?
If we fail here, where does the rest of the world run? Answer: nowhere.
Stand up. Get in the race. You can, will and must win.”
-Sean Hannity, Co-host of FOX News Channel’s Hannity’s America
“The Vitae Caring Foundation is at the forefront of where
this movement needs to go and I really applaud you.
You’re changing minds, you’re changing hearts, and the
world is a better place for your vision.”
-Alan Keyes, Former presidential candidate; US Ambassador to the UN Social & Economic Council
“I am glad to speak on behalf of an endeavor that recognizes the truth. If we’re willing to pool our resources, if we’re willing to do the work that is necessary to get the simple messages of truth stated with love to pierce the heart of this society, then we can break the hardening shell of its selfishness and its self-indulgence.”
-Cal Thomas, Nationally syndicated columnist and Author
“I cannot minimize the importance, in a ‘life-unfriendly’ media environment, of getting messages like this, that are positive—that are TRUTHFUL— out to the American people.”
-Laura Ingraham, radio talk show host
“Why can’t we see groups like Vitae on a national level, multiplied by ten?”
-Colonel Oliver North, Combat Decorated U.S. Marine, Author and Correspondent for Fox News
“The masters of media are the people defining the moral value system...that is why what you’re doing [Vitae Caring Foundation] is of such vital importance. You are saving lives.”
-Dave Dravecky, Motivational speaker and former major league pitcher
“I am so grateful for an organization that will hold true and stand firm in the midst of an incredible storm that is trying to destroy the moral fabric of our country... The Vitae Caring Foundation stands up and shouts, with a loud shout, that life is precious. It is a privilege to be a part of what they are doing.”

Results

Vitae has identified a number of measuring tools to judge effectiveness of its media campaigns. The type of media venue used, the audience, and the message all effect the choice of measuring tools and how results are reported.  Through God’s blessings, Vitae ads have positively impacted women’s lives and saved babies from the horror of abortion.

 

During 2009 Vitae’s New York City campaigns saved an estimated 1,323 babies from abortion.

 

In 2010, Vitae ran a summer subway campaign in New York City that generated at least 750 calls to the local Pregnancy Centers.

 

In Los Angeles, Vitae’s advertisement in a Hispanic ad circular more than doubled the number of abortion-minded women who came into the Los Angeles Pregnancy Center. 

 

2009/2010 Internet advertising in Los Angeles and Dallas/Fort Worth, including Google, MySpace and Facebook, increased traffic to Vitae’s website, www.YourOptions.com, by more than 66,000 visits.

 

A 2-month Mobile advertising campaign in Dallas/Fort Worth generated an additional 1,654 visits to the mobile version of www.YourOptions.com.

 

In Washington, DC, Vitae worked with three Pregnancy Centers in the metro area to run a targeted bus advertising campaign during 2009.  The Pregnancy Centers received at least 2,300 calls generated from those ads and saved an estimated 150 babies.

 

Vitae posted a total of 105 billboards throughout the greater Kansas City area from October 2009 through February 2010.  These ads generated a significant increase in calls to the local Pregnancy Centers and saved at least 83 babies from abortion.

 

Vitae’s 2009 Atlanta billboard campaign generated nearly 2,000 calls to the local Pregnancy Centers. 

 

Vitae ran an integrated media campaign in Dallas/Fort Worth during 2009 and 2010 that increased calls to OptionLine by 114% while Vitae ads were appearing.